Aligator I.S company has been established in 2007 by Selman Chelidze. That year was very successful for Georgia as a whole. Importers’ number was exclusively large and goods from all around the world were flowing endlessly into our country. That year was meant to be the starting point for importers to achieve success in field of their own by progressing and increasing their number of sales. But, in fact, things turned around the opposite side, where unexperienced businessmen started to invest money into the field which was unknown to them, and as a result, Georgian market-particularly in agricultural sector-was filled with unknown brand names and bad quality products, most of them from China.
Clients were disappointed, they were forced to buy goods with no quality and pay for them no less than if they were highest quality. “Made in China” label was like nightmare for them, and they started to seek for alternative manufacturers from other countries, especially Turkey. While paying double prices for goods, they felt “Safe”, but not for a long time.
During all this time Aligator I.S company established its own brand name- “Royal Aligator” (green alligator on orange background logo). Our company had set its target-Return clients to Chinese market, because we were sure-low quality products had nothing to do with the country, it was all about experience of the importers.
Georgian market by that time was very tough-prices went lower and lower, while quality was no important to the distributors-it was all about income and profit! –That strategy was dangerous and was destined to fail from the moment of its establishment. Royal Aligator knew it, and we are proud to say our company played enormous role in returning clients’ trust to Chinese manufacturers. While importing from China, Turkey and other countries, we were ensuring highest possible quality for our clients, and that is why, our company is at its progressive streak than ever and continues growing in a best way possible.
Today, Royal Aligator is a best known agricultural equipment and power tools brand name throughout the country. There are many distributors, which seek for cooperation with us, and we are glad it stays that way-it means a lot for us.
Aligator I.S is glad to return smiles on our clients’ faces. We went through lots of problems because of unfair games, played by our “competitors” when the market was dirty. But harder the game-better the taste of victory. And we are sure that our company story will even inspire our competitors, it will push them play fair game and with eexperience growing, they will become as successful as we are.
Doors of our company are open to everyone.